09 Jul How Choosing Finishing Paint Important for Signage
Your signage represents your business or brand and as such, extra care must be taken when choosing finishing paint it. Paint adds appeal to your signage and it must be finished to produce an effect that would make your signage more representative of your brand. There are many companies that specialize in this trade and you can easily find one to fit your purpose.
Faux finishes will let you have signs that would give it a look of granite marble, rock, wood, sand, gravel, or any other kind of surfaces. You can also opt for metallic finish and make your signage attain the luxurious look of gold, silver, bronze, aluminum, and other kinds of metal. Marble and metal finishes result to smooth surfaces with luster while wood sand, or gravel finishes look rough and yet appealing to some clients who prefer natural beauty.
However, to achieve the best finishing paint, it must blend with the overall color scheme of the signage. Color is important when trying to establish your brand. Colors have visual impact and many people would remember a company or brand through the color that is used in its logo and signs. Choosing the right color for your signage could be difficult if you want it to increase the visual impact of your product or brand.
Several considerations have to be made when choosing your corporate color. One is the nature of your business. If you are a company that sells beauty products, pink, lavender, or lilac will be the best choice for your dominant color since your target clients, who are women, will easily be attracted to this color.
Red is considered a powerful color and businesses who want to project a strong image include red in their color scheme. Energy drinks, companies that make sportswear, shipping companies and airlines, as well as law firms and construction firms will be able to convey their message of strength and power by using red in their logo and other signs.
For establishments that want to create an image of elegance, maroon, gold, and royal blue are the most appropriate colors. Hotels, apartments, condominiums, restaurants, and beauty salons will be able to catch clients’ attention using the colors mentioned.
Gold and green represents money and banks and other financial institutions usually use these color combinations both in their logo and in the signs that proclaim the institution’s name. A blue and white background will elicit customers’ confidence since blue signifies cal; and white means honesty or purity. If you check signs used by financial institutions these colors will be more dominant than other colors.
Orange is a color that can easily grab attention and if you want your office to be easily seen, signs dominated by orange color will make your establishment easy to locate by those trying to find it. Bright yellow could also be as attractive.
Before putting up your business sign, choose the most appropriate colors that are appropriate for your kind of business such as the products or services that you offer because through the colors you use, you gain your identity.